Jul 7, 2025
2 min read
The Most Underrated Step in Design
Jul 7, 2025
2 min read
The Most Underrated Step in Design
Before a single pixel is pushed or wireframe is mapped, there’s a phase that often gets skipped — or worse, rushed. It’s called discovery, and at Obliq, we’ve learned that this early-stage work shapes everything that follows.
We’re a digital design studio passionate about crafting impactful, user-focused experiences. From bold branding to seamless interfaces, we combine strategy, creativity, and technology to help modern brands connect, grow, and thrive in the digital world.
Skip it, and you'll likely end up designing in the dark. Embrace it, and you’ll move with clarity.
🖱️ Usability Over Everything
A UI works when users don’t have to think twice. Usability is about clarity, efficiency, and predictability — reducing cognitive load and creating flow.
✅ What drives usability:
Clear affordances (buttons look clickable)
Minimal steps to complete a task
Error prevention & easy recovery
Familiar navigation patterns
Speed & responsiveness in interactions
📸 Insert Image 1: “Usability Testing Session”
(e.g., user testing a prototype with visible feedback and notes)
🙌 Why It Matters:
Usability transforms frustration into trust. When interfaces feel natural, users engage longer and businesses see better results.
We’re a digital design studio passionate about crafting impactful, user-focused experiences. From bold branding to seamless interfaces, we combine strategy, creativity, and technology to help modern brands connect, grow, and thrive in the digital world.
Skip it, and you'll likely end up designing in the dark. Embrace it, and you’ll move with clarity.
🖱️ Usability Over Everything
A UI works when users don’t have to think twice. Usability is about clarity, efficiency, and predictability — reducing cognitive load and creating flow.
✅ What drives usability:
Clear affordances (buttons look clickable)
Minimal steps to complete a task
Error prevention & easy recovery
Familiar navigation patterns
Speed & responsiveness in interactions
📸 Insert Image 1: “Usability Testing Session”
(e.g., user testing a prototype with visible feedback and notes)
🙌 Why It Matters:
Usability transforms frustration into trust. When interfaces feel natural, users engage longer and businesses see better results.